Industry News | February 12, 2016

Blimpie Features Meat-Heavy 'Blimp' LTO

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Blimpie introduced its newest, biggest premium sub, which features generous portions of turkey, roast beef, salami, pepperoni, and proscuittini dressed with provolone, pickles, onion, mayo with oil, vinegar, oregano, crisp lettuce, juicy tomatoes, and sweet peppers. The promotion will run through April 3.

Steve Evans, vice president of marketing for Blimpie, says sub fans are really going to enjoy The Blimp once they get their hands on it. "Our customers want a hearty, tasty, premium sub and we're giving them what they're asking for. They will come in hungry and leave happy."

During its initial test phase, The Blimp showed such strong sales that it has now earned a permanent place on the new Blimpie menu boards that are scheduled to roll out in the fall of 2016.

The Blimp is just the beginning of new bigger, better premium subs that are expected to join the Blimpie lineup. "The Blimpie brand is pushing the boundaries, not only with a new fresh taste, but with size too," Evans says. As Blimpie expands its menu with this new offering featuring abundant ingredients and bold taste, it furthers its standing as the best place for a hearty sub sandwich made fresh to order every day.

The new sandwich is now available at Blimpie sub shops nationwide.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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