Industry News | July 26, 2017 | QSR Exclusive Brief

McDonald’s Delivery Expands Global Reach to 7,800 Stores

McDonald's continues to expand its delivery game. McDonald's
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McDonald’s delivery program is spreading across the globe. The chain announced Wednesday that its McDelivery with UberEATS platform expanded to 13 countries and 4,200 restaurants. Add that to the 3,500 U.S. restaurants offering the service and McDonald’s is quickly approaching 8,000 units across 47 countries and six continents.

This milestone is being honored by “Global McDelivery Day,” which will involve surprising customers who order McDelivery Wednesday with special deliveries and “fun McDonald’s moments.”

“We are excited to bring this new level of convenience to more of our customers around the globe, delivering on our commitment to transform the customer experience in and out of our restaurants,” says McDonald’s president and CEO Steve Easterbrook in a statement. “Global McDelivery Day is our way of celebrating the expansion of delivery while highlighting McDonald’s ability to give our customers the great tasting food they love at McDonald’s, where they want to enjoy it.”

One aspect of this is the McDelivery Collection. Starting at 11 a.m., guests who ordered were eligible to get their hands on a one-day apparel line that includes everything from Big Mac onesies to a sweat suit with the tagline “World Famous” on the chest and down the leg of the pants. Read more about the apparel line here.

In the U.S., model Chrissy Teigen will deliver gear for several surprise group orders in New York City. In Canada, consumers who find the “McBench” can have McDonald’s delivered right to their spot, and, in Italy, celebrity Belén Rodriguez is surprising guests.

Japan is also offering customers a chance to “Order a Smile” to receive a personalized thank you message. Netherlands guests who post to social media about why they need McDelivery can receive an order.

“We are excited to celebrate our global expansion with McDonald's,” says Jason Droege, head of UberEverything, in a statement. “UberEATS is happy to make food delivery easy at the push of a button whether you're enjoying a McNuggets picnic with a side of fresh air or hanging back at home with a Big Mac and matching pillowcase.”

McDonald’s says it enjoys nearly $1 billion in annual system-wide delivery sales across various markets in Asia and the Middle East, making it one of the largest providers of the service in the world.

“With 75 percent of the population in our top markets in the world less than three miles from a McDonald’s, we are well positioned to meet the untapped demand of delivery for our customers,” Easterbrook says.

On Tuesday, McDonald’s hit all-time high numbers on the stock market following its first-quarter earnings release. The company reported system-wide sales increases of 8 percent. Revenue came in around $90 million more than expected at $6.05 billion.