Industry News | July 21, 2011

Dirty Restrooms Kill Repeat Business

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A recent Cintas Corporation telephone survey conducted by Harris Interactive among more than 1,000 U.S. adults, ages 18 and older, revealed that 94 percent of U.S. adults would avoid a business in the future if they encountered dirty restrooms.

“Dirty restrooms cost businesses lost sales, customers, referrals, and repeat business,” says Mike Thompson, senior vice president, Cintas Facility Services. “This study reaffirms that if customers are not satisfied with the state of a restroom, they will take their business elsewhere.”

When asked what specific types of businesses they would avoid if they encountered dirty restrooms, U.S. adults reported the following:

• Restaurants - 79 percent
• Hotels - 79 percent
• Healthcare Facilities - 77 percent
• Supermarkets - 50 percent
• Retail Stores - 45 percent
• Gas Stations - 45 percent
• Car Dealerships - 39 percent

“To satisfy customers, businesses must ensure restrooms are consistently stocked, clean, dry and functioning,” says Dave Mesko, senior director of marketing, Cintas. “Partnering with Cintas for a restroom cleaning and maintenance program enables businesses to improve cleanliness and customer satisfaction.”

The official sponsor of America’s Best Restroom contest, Cintas designs and implements full-service restroom programs that combine superior service with top line products. Restroom restocking combined with Cintas’ Sanis UltraClean restroom cleaning service guarantees that a business’ facilities are always fresh, clean and fully stocked to give restroom users the experience they desire.

This survey was conducted by phone within the United States by Harris Interactive on behalf of Cintas from June 9 - June 12, 2011 among 1,011 adults, ages 18 and older. Results were weighted to reflect the U.S. adult population.

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