Hopdoddy Burger Bar launched an exclusive partnership with the heart-healthy Certified Piedmontese, officially sourcing all ground beef from the purveyor. Certified Piedmontese’s beef is 100-percent source verified and comes from cattle that are humanely raised on family ranches across Midwestern United States.

“It’s been a tough year for the restaurant industry, but we’re proud to be able take this next step as we embark on our 10th year of business,” says Jeff Chandler, CEO of Hopdoddy Burger Bar. “For years, we’ve searched for a like-minded partner that aligns with our fanatical quality standards. Certified Piedmontese’s dedicated approach aligns with Hopdoddy’s standards and mirrors our brand in every way—we’re excited to share this new product with our guests.”

Certified Piedmontese raises a rare, heritage breed beef through a ranch-to-table method that ensures traceability, environmental sustainability, humane animal handling and responsible resource management at every step. The beef is Verified All-Natural, hormone-, steroid- and antibiotic-free and non-GMO. It’s also an ideal source for higher protein, less fat and fewer calories per ounce, making it a more heart-healthy product than other beef.

“We are happy to work with such a connected and thoughtful purveyor like Certified Piedmontese,” said Matt J Schweitzer Jr., Senior Director of Food and Beverage of Hopdoddy Burger Bar. “They control every step of the process, starting by growing their own non-gmo feed for the cattle to the patty making and packaging before it reaches Hopdoddy’s kitchens.”

To kickoff its new partnership with Certified Piedmontese, Hopdoddy has created the “Double It” campaign, offering a free second beef patty for Hopdoddy guests at all 30 restaurants the week leading up to National Cheeseburger Day on September 18th. To redeem, dine-in guests can ask for an additional patty, made with Certified Piedmontese beef, at the register, or use the code “DOUBLE” when placing a to-go order online at www.hopdoddy.com September 14-18.

Fast Casual, Marketing & Promotions, News, Hopdoddy Burger Bar