JARS by Fabio Viviani, the revolutionary single-serve dessert concept founded by globally acclaimed chef Fabio Viviani, announced a significant step in its nationwide growth strategy—a seven-unit agreement in the bustling Kansas City market.

Renowned for his culinary brilliance and innovative dining experiences, Fabio Viviani has garnered a worldwide following of food enthusiasts. His vast culinary empire, spanning prestigious restaurants, bestselling cookbooks, and media appearances, has set the stage for his latest venture—JARS by Fabio Viviani—a dessert-focused concept designed to tantalize taste buds and ignite excitement.

This strategic partnership brings together JARS and its newest franchisee, Troy Lovins, an entrepreneur with a vision to diversify his business portfolio beyond service brands and introduce a user-friendly dessert concept to the dynamic Kansas City scene. Currently in the process of selecting prime retail locations across the region, including Lee’s Summit, Johnson County, and Northland, for his initial establishments, Lovins is poised to bring the sweet delight of JARS to Kansas City residents.

Troy Lovins boasts a rich background in engineering and consulting, which he leveraged to escape the corporate world and embark on his entrepreneurial journey. His franchising endeavors began with his brother, owning multiple Sport Clips locations, followed by successful ventures in the wellness industry with multiple Hand and Stone locations. Eager to venture beyond the service sector, Lovins discovered JARS and recognized an immediate synergy. JARS’ appeal lies in its streamlined business model, requiring no prior restaurant experience, minimal labor, and no need for costly hoods or vents.

“I entered the world of franchising to become my own boss, to step away from the innovation side of business and focus solely on being the operator of a fantastic concept,” says Troy Lovins, franchisee of JARS in Kansas City. “I evaluated numerous restaurant and dessert concepts, and once I delved deeper into JARS, I couldn’t resist the allure of this fun brand with its remarkably simple and intelligent model. I was hooked from the very start.”

Fabio Viviani expressed his excitement regarding the seven-unit deal, stating, “I am absolutely thrilled that JARS will be expanding its footprint to the vibrant Kansas City market alongside such a seasoned franchisee as Troy. His dedication to creating an exceptional dessert experience for Kansas City residents, coupled with his extensive business and franchising experience, makes him the ideal partner for JARS.”

Emerging Concepts, Fast Casual, Franchising, Growth, News, JARS