To jumpstart the New Year, Genghis Grill is getting ready to launch its healthy-influenced campaign, Health Kwest, on Feb. 1, 2012, which will last for 60 days.

Last year's khantestants lost a total of 1,087 pounds. Health Kwest winner, Brandon Sanders from Murfreesboro, Tennessee, lost 60 pounds in 90 days by adopting Genghis Grill's healthier dining options into his daily life.

This year, khantestants will dedicate themselves for 60 days by eating Genghis Grill's healthier meal options everyday for free. They have a chance to win $10,000.

Khantestants will share their journey online by blogging about their day-to-day progress, while also utilizing social media channels like Facebook, Twitter, and YouTube to gain popularity. The public will be able to partake on the khantestant's journey at, where they will be able to vote for their favorite.

Based on the percentage of weight loss, amount of social activity, and most public votes, the winner will receive $10,000 and most importantly, a healthier lifestyle.

"Last year's Health Kwest proved to be a complete success and the campaign elevated the Genghis Grill brand to a whole new level,” says Ron Parikh, chief marketing officer of Genghis Grill. “Not only do people think of us as the premier, build-your own stir fry concept, but they also think of us when it comes to healthier dining options.”

Currently, there are 83 Genghis Grill locations nationwide and the company is on track to open 30 more locations before the end of 2012.


Consumer Trends, Marketing & Promotions, News, Operations, Genghis Grill