The National Restaurant Association (NRA) has launched three new research reports focused on current and future trends to help restaurant operators make more informed business decisions. The new publications contain original research and projections critical to strategically planning for the future and are available at a 50-percent discount for NRA members at Restaurant.org/Store.
“As the restaurant industry’s primary trade association, it’s our job to provide our members with the credible research they need to accurately plan for future business and profitability growth,” says Hudson Riehle, senior vice president of the Research and Knowledge Group for the NRA. “Whether it is trends in business sentiment and expected challenges, workforce demographics, or analysis of consumer attitudes toward technology, the savvy operator applies this information to operational and marketing plans to hit the mark with consumers not only today, but into the future.”
The new reports are:
Restaurant Industry 2020: A Snapshot of the Future
A unique futuristic study of restaurant industry trends that offers a window to future operating trends and conditions. The report explores the evolution of consumer, workforce, and operating trends to help operators plan strategically for the future. PDF instant download for $34.95 for NRA members and $69.95 for non-members.
Tableservice Restaurant Trends: How Family, Casual and Fine Dining Operators Navigate Challenges and Opportunities in 2013
A report on business-building details on tableservice operators’ and consumers’ attitudes and behavior, including marketing and advertising, food and menu, technology, operations, and workforce. PDF instant download for $19.95 for NRA members and $39.95 for non-members.
Limited-Service Restaurant Trends: How Quickservice and Fast Casual Operators Navigate Challenges and Opportunities in 2013
A report on business-building details on limited-service operators’ and consumers’ attitudes and behavior, including marketing and advertising, food and menu, technology, operations, and workforce. PDF instant download for $19.95 for NRA members and $39.95 for non-members.
The NRA produces primary research on a range of topics and publishes several reports, including the Restaurant Industry Forecast, Restaurant Industry Operations Report, and What’s Hot menu trends survey, as well as online resources like Restaurant TrendMapper, Restaurant Performance Index, and Economist’s Notebook.
As the NRA represents the entire restaurant and foodservice industry, its research and analysis have a long-standing reputation of the highest credibility, neutrality, and accuracy both inside and outside the industry and is considered a leading authority on industry statistics, analysis, and trends. Proceeds from research publications are applied to conducting additional industry research. For details, go to Restaurant.org/Research.