Saladworks continues to leave its mark on the industry with major growth accomplishments in 2014 in markets such as Greensboro, North Carolina and Seattle, Washington. Three new locations also opened internationally in Singapore, Dubai, and Canada. Saladworks locations are popping up in both existing and new markets domestically and abroad. Since the start of 2014, restaurants have opened in existing markets such as West Caldwell, New Jersey, and Naples, Florida.

Franchise growth was fed by substantial increases in customer activity in Q2, with the brand seeing a 15 percent increase in system-wide sales over Q1. Sales growth was bolstered by warmer weather and a continued focus on customer service, as well as high sales from the Springfit Salad, Saladworks’ latest LTO, which was recently extended into the summer by popular demand.

Continuing the momentum in the second half of the year, Saladworks is on target to open nine new stores in the United States and at least five internationally. New stores opening this summer will be Rochester, New York; Grand Rapids, Michigan; Franklin, Tennessee; Virginia Beach, Virginia and Ft. Lauderdale, Florida. The fall will kick off with a surge of growth in new markets such as Bowling Green, Kentucky; Morgantown, West Virginia; Boston; and Centerpoint, Michigan. Many of the franchisees opening this year are new to the Saladworks franchise system and have signed agreements to open multiple units in their respective markets.

”The Saladworks brand is a nothing short of a leader in the Fast Casual segment,” says Paul Steck, president of Saladworks. “Together with a solid foundation built on customer satisfaction, strong core values, and a powerful franchisee-franchisor relationship, Saladworks is poised to keep growing to meet the world’s hunger for guilt-free food.”

Denise Lee Yohn: QSR's Marketing Guru, Growth, News, Operations, Saladworks