Firehouse Subs announced the signing of an Area Representative (AR) development agreement in Salt Lake City totaling 23 restaurants.

Randy P. Judd purchased the territory and will open his first Firehouse Subs restaurant in Utah in 2010. An M.B.A. graduate of Brigham Young University, Judd has more than 20 years of franchising experience in the Western U.S. and has worked with brands such as IHOP, Papa Murphy’s Pizza, and Dairy Queen throughout his career.

“Firehouse Subs is tremendously excited to bring our restaurants to Utah and metro Salt Lake City,” says Greg Delks, director of franchise development for Firehouse of America LLC. “Our success in Salt Lake City will stem directly from Randy’s passion for his community and his desire to provide the high-level of customer service and quality of food for which Firehouse Subs is known.”

In addition to growth in Salt Lake City, Firehouse Subs is actively seeking Area Representatives to develop restaurants across the country. Responsibilities of the Area Representative include developing a market based on the sale of franchises, and providing overall operational and marketing support to the franchisees, which oversee their own day-to-day operations, as well as increasing market shares, maintaining revenue, and developing management teams. This entrepreneurial model provides a caliber of support and a continuity of relationships that best serves Firehouse Subs’ growth strategy.

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