Whataburger has introduced its 2026 holiday merchandise collection, featuring apparel, accessories, ornaments, and collectibles inspired by the restaurant chain’s menu and branding. The collection is available through the company’s online Whatastore.
This year’s assortment includes returning favorites and new merchandise, with options for adults, children, and pets.
Highlights from the 2026 collection include
- Fry Slippers — Returning holiday slippers inspired by Whataburger’s French fries.
- #1 Burger Pillow — A decorative pillow modeled after the chain’s signature burger.
- Honey Butter Chicken Biscuit Ornament — A new holiday ornament inspired by Whataburger’s popular breakfast sandwich, available November 2.
- Animated Light-Up Ice Rink — A holiday collectible featuring an illuminated, animated ice rink, available November 19.
- Burger & Fries Bag Charm — A burger-and-fries-themed accessory for handbags, backpacks, and other items.
- Whataburger Plaid Pajama Set — A coordinated pajama set featuring Whataburger branding.
- Holiday Bear Christmas Sweater — A seasonal sweater featuring a holiday bear graphic.
The merchandise is also featured in Whataburger’s first-ever 2026 Whataholiday Catalog, which includes additional gift options and seasonal products.
Customers can browse and purchase the collection through the Whatastore. December 12 is the final day to place online orders with guaranteed delivery by Christmas, according to the company.
