Industry News | December 22, 2015

Yum! Raises $640 Million for World Hunger Relief

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Yum! Brands announced its World Hunger Relief effort has raised $640 million in cash and food donations in the fight against global hunger since the program’s inception in 2007. 

Yum! Brands’ World Hunger Relief effort is the world’s largest private-sector hunger relief initiative, spanning more than 125 countries, more than 41,000 KFC, Pizza Hut, and Taco Bell restaurants and 1.5 million associates.  The initiative began in 2007 in an effort to raise awareness, volunteerism, and funds for the World Food Programme (WFP) and other hunger relief agencies. Yum! also adopted the community of Jinotega, Nicaragua, this year, as part of the company’s new Feed the World Ambassador Program, which supports infrastructure improvements at local  schools that WFP serves. The new employee leadership program is part of the company’s global World Hunger Relief effort and is a way for Yum! employees to fight global hunger and make a lasting impact in a community in need.

“We’re a company with a Huge Heart and it’s our privilege and responsibility to Feed the World by making a difference in global hunger,” says Yum CEO Greg Creed. “I’m enormously proud of the hard work and passion of our associates and franchisees around the globe who have raised $640 million in cash and food donations, providing 2.6 billion nutritious meals for women and children.”

This year the company created unprecedented awareness and engagement with a new PSA featuring multi-Grammy Award winner and international superstar Christina Aguilera’s recent humanitarian trip to Ecuador where she witnessed the effects of hunger first hand and helped beneficiaries of WFP’s nutrition programs.  Aguilera has served as a volunteer spokesperson for World Hunger Relief since 2009 where her participation has helped raise millions for the WFP and other hunger relief agencies. She also serves as an “Ambassador Against Hunger” for WFP where she has traveled on several humanitarian trips with them. The 2015 campaign raised approximately $40 million in overall cash and food donations for WFP and others.

“I am proud to lend my voice to help raise awareness for Yum! Brands World Hunger Relief effort,” said Aguilera. “We have made great progress in the fight against hunger over recent years, but understand there is still more to be done. My goal with Yum! Brands World Hunger Relief is to inspire as many people as possible to donate to the cause and become part of the solution. Just $1 will provide a school meal for four children in developing countries.”

“Yum! Brands continues to be WFP’s leading private sector fundraising partner as we strive for a world with zero hunger,” says Jay Aldous, director of global private partnerships. “The impact this partnership has made over the years has helped set millions of children on the path towards reaching their full potential.”

In 2007, there were nearly 1 billion people suffering from chronic hunger around the world. Today, this number has been reduced to 795 million people, according to the United Nations. Every U.S. dollar raised by Yum!’s World Hunger Relief efforts goes directly toward WFP’s operations to fight hunger worldwide, mostly to school meals programs.

Yum! also addresses hunger in the U.S. through its Harvest program. Since 1992, the company’s brands have contributed more than 183 million pounds of food to over 3,000 nonprofit organizations for those at risk of hunger in the U.S. Since its launch more than two decades ago, Yum! Harvest has become the largest prepared-food donation program in the world. The c continues to expand the program globally.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.


Hats off to Yum!!!

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