Award-winning ‘NextGen Casual’ brand approaches 100 units with new openings and development deals.

Another Broken Egg Cafe, the award-winning, upscale daytime-only breakfast, brunch, and lunch restaurant with nearly 100 locations, celebrated a landmark growth year in 2023 and is looking to continue its nationwide expansion with qualified restaurant operators. Slated to surpass the 100-unit milestone in early 2024, Another Broken Egg Cafe is primed to bring its Southern-inspired favorites to more markets across the country. 

In 2023, Another Broken Egg Cafe’s franchise and corporate cafe growth efforts included 16 new cafe openings, multiple signed development agreements with both new and existing franchisees, and signed leases for 20 additional cafes to open in 2024 and beyond. The brand recently added to its cafe footprint with new locations in core markets, like Florida, South Carolina, Ohio, Texas, Georgia, and Tennessee, and opened its first cafe in Maryland. 

The largest, actively franchising brand in the brunch sector also closed out 2023 by signing development agreements with several new franchise groups who will expand the brand’s presence in Georgia, Kansas, North Carolina, Tennessee, Florida, and Texas. 

“Another Broken Egg Cafe offers a warm, inviting atmosphere where friends and family come together to enjoy spirited connections, hand-crafted cocktails and mocktails, and innovative twists on Southern-inspired breakfast, brunch, and lunch dishes,” says Paul Macaluso, CEO and president of Another Broken Egg Cafe. “Reflecting on the remarkable year of growth achieved in 2023, we’re excited to continue growing across the country with qualified franchise investors who are just as passionate as we are about bringing an elevated dining experience to their communities.”

Known for its Southern-inspired menu offerings with innovative twists and signature cocktails, Another Broken Egg Cafe features a  modernized environment where indulgent food and beverages—including a full bar with signature cocktails, mocktails, mimosas, and bloody marys—come together to create a highly memorable dining experience for guests. This distinct brand experience paired with a scalable franchise model is just one of the many reasons multiple franchisees are slated to expand their businesses and open additional cafes through 2024 and beyond.

Prospective franchisees include restaurant operators with backgrounds in full-service, fast-casual, and quick-service brands who are looking to diversify their portfolio into the brunch daypart. 

For more information about franchising opportunities, please visit

  • AUV: Over $1.9 million
  • Units open: More than 100
  • Units in development: 90
Sponsored Content