Bonchon was founded in Busan, South Korea, in 2002 by Junduk Seo. Mr. Seo obsessively perfected his signature sauces and fried chicken. This humble beginning was the genesis of what would become a global dining phenomenon: Bonchon’s crunchworthy Korean Fried Chicken. By 2006, Bonchon had crossed oceans, opening its first U.S. location in Fort Lee, New Jersey. Since then, it has been a tale of continuous innovation and growth, solidifying its place in fast-casual dining.
Bonchon, meaning “my hometown” in Korean, consistently prioritizes authenticity and quality. This focus is evident in the brand’s painstakingly prepared sauces and menu items, which are a fusion of traditional Korean flavors and modern culinary techniques. The brand’s commitment to quality is evident in its many awards and accolades, such as “Best Chicken Wings in the US,” according to Kate Krader of FOOD & WINE.
2023 marked a significant year for Bonchon with record-breaking new store sales and over 40 new locations signed. Under the new leadership of Suzie Tsai as U.S. CEO, the brand is not just expanding geographically, but also innovating in terms of menu and technology. Tsai’s vision for Bonchon is to harness the growing popularity of Korean culture and cuisine while evolving the brand’s various restaurant formats. This strategic approach ensures that Bonchon’s franchise partners can choose from fast casual, full dine-in, carry-out, delivery, and even ghost kitchens, adapting to the diverse needs of various markets.
Bonchon’s expansion isn’t just about numbers; it’s about creating a sustainable and supportive ecosystem for its franchisees. This is where the brand’s unique hands-on restaurant concierge program comes into play. This initiative provides a comprehensive roadmap for new franchisees, guiding them through every step of opening a restaurant. From site selection to team development, the concierge service ensures that franchisees are well-supported, tapping into Bonchon’s years of experience and best practices.
As the brand looks towards 2024, it’s clear that Bonchon is not just selling chicken; it’s offering an experience—a taste of Korea, wrapped in the warmth of its hometown roots, served in a modern, global setting. With plans to grow from 130 locations to 500 U.S. locations and expand its global footprint, Bonchon aims to redefine the fast-casual dining experience.
Bonchon’s journey from Busan, South Korea, to a global franchise powerhouse is a testament to its commitment to quality, innovation, and an unwavering focus on customer experience. As the brand continues to expand and innovate, it remains true to “Born in Korea, raised in the U.S.,” bridging cultures and palates, one crunchy, flavorful bite at a time.
For more information, visit franchising.bonchon.com
