Cicis redefines the pizza industry with customer connections, LTOs, and game rooms. 

As the nation’s original all-you-can-eat pizza buffet, innovation is in Cicis’ DNA, and the Coppell, Texas-based brand remains at the forefront of bolstering revenue streams through innovative strategies. In the ever-evolving and competitive restaurant landscape, customer engagement has become a pivotal factor in the quest to unlock success—and Cicis Pizza is listening up. 

Among the brand’s latest moves is the pilot launch of “Cicis Listens,” a listening program that taps into the QR code revolution. Using smartphones, Cicis’ customers simply scan a QR code strategically placed on carryout pizza boxes and dining tables throughout select Cicis restaurants, directing them to a customized feedback platform. Leveraging authentic, unfiltered feedback is expected to make Cicis franchisees quickly adjust and improve dining experiences to meet and exceed guest expectations. Among the win-win benefits of the listening program:

A Competitive Edge: This direct access to real-time customer sentiments about overall satisfaction, customer service, cleanliness, food quality, and hospitality from the guest’s point of view empowers franchisees to refine operations and enhance the overall customer experience.

Listening Boosts Loyalty: By actively seeking and responding to feedback, Cicis and its franchisees reinforce their commitment to customer satisfaction, fostering a sense of loyalty and encouraging repeat business. Guests feel heard and valued with a direct say in the quality of service they receive.

Cicis strives to surprise and delight its customers through an expanded menu and new food innovation. Recent sales boosting LTOs include:

Piezilla®: Cicis introduced the 64-slice pizza monstrosity that feeds up to 15 people making it perfect for birthday parties, family get-togethers, or office lunches. Created as a pizza challenge by a Texas franchisee, Cicis’ has now made this epic pizza available across the system.

Tots N’ Bacon Pizza: An LTO featuring crispy tots and savory bacon baked to cheesy, golden perfection, Cicis has rolled out crowd-pleasing seasonal and value-driven menu items that capitalize on nostalgic ingredients. 

Mike’s Hot Honey® Pepperoni Pizza and Wings: Cicis teamed up with America’s leading brand of hot honey to spice things up with the new Mike’s Hot Honey Pepperoni Pizza and Wings, drizzled with the brand’s signature chili pepper-infused honey.

Recognizing the entertainment value in dining, Cicis franchisees have embraced game rooms as a lucrative addition. With three distinct options, ranging from 600 to more than 1,000 square feet, these game rooms transform Cicis into a family-friendly destination that creates an experience that ensures repeat business and provides a strong return on investment.  

Cicis believes in the power of collective growth for a competitive edge in the ever-evolving landscape of the pizza industry, and it shows. The brand’s commitment to fostering a collaborative environment, where knowledge sharing and empowering best practices are valued, has contributed to a flourishing franchise system poised for further expansion.

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3-4 numerical data points:

  • Locations: More than 270
  • States: 23 states
  • Cash investment: $250,000
  • Net worth: $500,000
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