Leading superfood franchise concept looks to fill nationwide demand for healthy dining alternatives.

Sponsored by Vitality Bowls

Fresh off the heels of the brand’s 12th anniversary, the nation’s leading superfood franchise has set its sights on revolutionizing the quick-service space. With a diverse menu featuring açaí bowls, smoothies, juices, wraps, salads, and more and an attractive franchise package, Vitality Bowls is positioned for fruitful growth in 2024.

The California-based brand has become a pioneer in the health-food industry. Menu innovation plays a key role in driving growth, featuring items that are nutrient-rich and offer a balance of sweet and savory. Last year, Vitality Bowls bolstered its distinct menu with the addition of offerings like the tropical-inspired Island Bowl, Beach Bowl, and Bliss Bowl. Additionally, Chia Seed Pudding, Oatmeal, and Hummus with Veggies were unveiled as new menu staples this past fall. 

“Strategic menu advancements are necessary in the restaurant industry,” says Co-Founder and President of Vitality Bowls, Tara Gilad. “That’s why we intentionally designed our menu offerings to boost sales, reach new demographics, and reengage guests with familiar foods that have our signature superfood twist.” 

Distinctive menu items encourage guests to branch out and explore the wide selection of superfood offerings on the menu, making the most of seasonal flavors and boosting their profile. Vitality Bowls also offers enhanced menu item customization for guests, inviting them to personalize their orders to fit their dietary needs and avoid cross-contact with food allergens. Not only does this stay true to the brand’s mission, but it makes Vitality Bowls an attractive choice to those looking for more agency over their food decisions. 

Vitality Bowls is constantly innovating to provide the best offerings, guest experience, and support system for its franchisees. In 2023, the brand launched a new loyalty program, the Vitality Bowls Loyalty Club, rewarding customers with deals, offering streamlined online ordering, and enhancing its digital presence with a new mobile app.

In 2023, the brand opened new locations in Bloomfield, MI; Tucson, AZ; Modesto, CA; Berea, OH; and Charlotte, NC. Vitality Bowls also introduced 12 signed franchise agreements spanning multiple markets across the country, including Texas, California, Connecticut, Georgia, and New Jersey.

The Vitality Bowls franchise investment is typically a lower-cost option compared to other restaurant franchises and includes franchise fees, build-out construction costs, signage, computer systems, training, and up to three months of operating capital. 

As the health food industry continues to flourish, franchise investors seek to add to their investment portfolios with a better-for-you concept like Vitality Bowls, bringing a much-needed healthy alternative to their markets. With attractive whitespace territories available, Vitality Bowls will continue to partner with multi-unit operators to sustain its growth momentum in 2024 and solidify its position as a leader in the superfood space. 

  • Açaí bowls sold in 2023: Over 1.5 million 
  • Locations open or in development: More than 130 
  • U.S. states currently occupied: 18 
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