Advanced Beverage Solutions, a premier beverage equipment and parts supplier, announced it has changed its company name to Lancer Direct.  Its operations have become more global in nature and include product lines beyond where it began under Advanced Beverage Solutions, LLC in January 2000.

Lancer Corporation has multiple locations worldwide, including factories, and sales offices.

The new name, Lancer Direct, reflects its global presence as a full-fledged subsidiary of Lancer Corporation, and allows it to incorporate Lancer’s name recognition into its business activities. With 16 years of business presence in the industry, Lancer Direct looks forward to continued growth in the global market.

Lancer Direct markets and distributes over 12,000 products for all types of cold, frozen and hot beverage dispensing and blending applications and is continually expanding its offering to meet market demand. Lancer Direct also offers a portfolio of managed services for its customers. Committed to providing creative solutions to customized needs, Lancer Direct provides expertise in beverage system selection and design, and support from concept to installation and beyond to ensure customer satisfaction and bottom line profitability.

Lancer is a leading manufacturer and marketer of beverage dispensing systems, with a passion to fulfill its vision of providing “Dispensing Solutions that Pour More.”  Headquartered in San Antonio, Lancer serves customers throughout the world and maintains sales and/or manufacturing facilities in the U.S., Mexico, Australia, Belgium, Great Britain, and New Zealand. Lancer consistently designs, manufactures, and markets superior quality products, meeting or exceeding customer needs and expectations with commitment to a quality program that drives continual improvement.