On Wednesday, November 7, B.GOOD, the brand dedicated to providing locally sourced burgers, bowls, salads, smoothies and more, will roll out a better-for-you spin on a hearty cold-weather classic with the introduction of the Eggplant Meatball Sub to its winter seasonal menu.  

The sub, which features B.GOOD’s signature eggplant meatballs, parmesan, marinara sauce, peppers and onions on a toasted baguette, offers consumers the warmth, heartiness and taste they crave during the winter months, yet uses fresh, healthy and nourishing ingredients.

“The Eggplant Meatball Sub is the latest way we’re giving consumers great-tasting options that they can feel good about—both physically and emotionally—regardless of their food and diet preferences,” says Linh Aven, executive chef, B.GOOD. “We’ve heard from our customer base—and the industry-at-large—that today’s consumers are becoming increasingly conscientious about what they are eating and where it’s coming from. The Eggplant Meatball Sub is a substantial alternative protein option that is hearty, savory and delicious. That said, beyond just vegetarians and flexitarians, this sub is one that meat lovers will enjoy too.”  

Prepared fresh in-house for every customer, B.GOOD’s Eggplant Meatball Sub furthers the restaurant’s commitment to serving great-tasting, locally sourced food consumers can feel good about eating. The Eggplant Meatballs were first introduced in August 2017, and the Eggplant Meatball Sub is a natural evolution based on their success. B.GOOD’s newest menu innovation comes off the heels of introducing fresh, handmade wraps, and joins the brand’s diverse menu, which offers delicious, clean, local and fresh burgers, salads, bowls, smoothies and now sandwiches.

The Eggplant Meatball Sub is available beginning November 7, 2018 at all U.S. stores for $8.99 and through delivery via DoorDash and GrubHub at participating locations. 

Menu Innovations, News, b.good