Bojangles is dashing over the river and through the woods to bring families a little holiday cheer with extra time and cash this season. On Monday, the Southern chain launched its second annual Holiday Big Bo Box, featuring a classic yellow design wrapped like a present in red-and-white-striped wrapping paper and a red ribbon, and an opportunity to win $5,000 in the Holiday Bonus contest.

“Unwrapping a Bojangles family meal is one of the best gifts you can give your family – and yourself – this holiday season,” says Jackie Woodward, chief marketing officer for Bojangles. “Our Southern food is delicious, and the generous portions will fill everyone up. Plus, the time you save can be used to enter our Holiday Bonus contest, making our Holiday Big Bo Box the gift that keeps on giving!”

Now through Sun., Dec. 27, fans should use the holiday-themed box or any other Big Bo Box in their holiday decorations, snap a photo and upload it with their e-mail address and zip code to Entries will be judged based on creativity, photo composition and adherence to the theme. Each week, Bojangles will a pick a winner to receive a $100 Bojangles gift card, and one of those winners will earn the grand prize in early 2021.

Any Bojangles family meal, which comes ready to serve with 8, 12 or 20 pieces of hand-breaded, Cajun-spiced chicken; Southern fixin’s; made-from-scratch, buttermilk biscuits; and a half-gallon of Legendary Iced Tea, will be packaged in the restaurant’s Holiday Big Bo Box at participating locations while supplies last. Family meals are available at all Bojangles restaurants, in the drive-thru, for takeout and via delivery through DoorDash, Postmates or UberEats in most markets.

“What are you waiting for?” Woodward adds. “Let us simplify dinner tonight and get a head start on decorating. We can’t wait to see your creativity.”

Marketing & Promotions, News, Bojangles