Burger King Corporation announced on April 6 a number of senior appointments within its North American management structure, including a new senior vice president of marketing for North America and the newly created position of vice president, supply chain management and quality assurance and a new senior vice president of worldwide diversity resources.

Stefan Bomhard, who has served in the North America marketing group since October, has been named senior vice president, marketing, North America. He will report directly to Dennis Malamatinas, chief executive officer.

Bomhard, age 33, has been with the Burger King system since January 1999, initially as vice president of marketing for the Europe, Middle East and African Region of the Burger King System and, for the past six months, as the viceresident of brand development for North America.

“Stefan has been instrumental in developing our new menu and marketing strategy, and has worked closely with me on other marketing initiatives,” said Malamatinas.

Prior to joining Burger King, Bomhard was a part of the Procter and Gamble Brand Management team in Europe and served as a marketing manager in Moscow, where he was responsible for the launches of laundry, cleaning and food products.

Supply Chain Management Structure Created

Bruce Burnham has been named vice president, supply chain management and quality assurance, reporting to Tulin Tuzel, senior vice president, chief technology officer, worldwide research and development. Burnham and his newly created division will be responsible for creating a sourcing strategy to support the marketing and business plan of the brand and for supporting new products and promotional initiatives. Burnham will also oversee supply/category management, distribution, minority supply and quality assurance.

Burnham, age 56, most recently served as the vice president of worldwide purchasing for the privately held Solo Cup Company in Highland Park, IL. He has held a number of senior level positions in the areas of supply and distribution with such companies as ProSource, Boston Chicken, Inc., the Quaker Oats Company and General Foods.

As part of the new supply chain structure, Carol Jones has also joined Burger King Corporation as the new director of category management. Jones most recently worked in a variety of supply management positions at Kentucky Fried Chicken. Magaly Petersen-Penn, director, minority supply, will also report to Burnham. The naming of five category managers will be the subject of a future announcement.

Berkeley to Head Diversity Efforts

Vincent Berkeley, Jr., age 52, was named senior vice president, worldwide diversity resources. In this capacity, he will be responsible for developing diversity strategies and initiatives that impact the company globally in the areas of human capital, franchising, supplier development and community relations. He will report directly to Malamatinas.

Berkeley most recently served as senior vice president of operations service and support for Burger King Corporation where he was responsible for developing systemwide operating strategies and programs, as well as training. Previously, he served as SVP, restaurant operations for USA south and, before that, as vice president of diversity and corporate affairs.

Prior to Joining BKC in 1996, Berkeley served for 13 years at PepsiCo. Training Organization Realigned The Operations Training organization, including Classroom Trainers, will now report into the newly named service excellence operations planning & strategy department, led by Barbara Campbell, vice president of operations & strategy planning. Under this new structure, Mike Greco has been named director of field training, reporting to Campbell. He most served as the field franchise business manager for 77 restaurants in Indiana.

The Burger King University Team, under the direction of Annette Wellinghoff, director, worldwide training, will continue to have responsibility for design of global training initiatives, including in-restaurant training systems. Wellinghoff reports to Stephen Cerrone, senior vice president, worldwide human resources.

North America Finance and Restaurant Transformation Changes Announced

Under the direction of the recently named chief financial officer for North America, Maureen Bellantoni, the company has created a new director of business development position for which Nikka Copeland has been hired. Copeland joins the Company from Tricon Global Restaurants. Additionally, Jim Berry has joined Burger King Corporation as the new director of finance.

Berry most recently served at McDonald’s Corporation. He will report to Paul Sherman, vice president, finance, for U.S. Company Restaurants Ceres Wood has also been named the new director of Architecture and Engineering, reporting to David Williams, president of Worldwide Transformation. Ms. Wood also joins the company from Tricon Global Restaurants.

All of these announcements are effective immediately and all positions will be based in Miami, the Company’s corporate headquarters.

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