BurritoBar, USA Inc., shared news of its continued expansion, having recently sealed two Master Franchise Agreements to extend its presence into Virginia and Maryland through partnerships with Sandhu Restaurant Group of Virginia, LLC, and Sandhu Restaurant Group of Maryland, LLC, respectively. These agreements mark a significant step in the company’s ambitious plan to open a combined total of 149 new locations across these states within the next twenty years, bringing its beloved culinary creations closer to its patrons.
BurritoBar, USA Inc.’s commitment to excellence in food quality and customer service is at the heart of its strategy to enhance its footprint across the United States. This strategy is part of a broader North American growth plan, which includes the brand’s sister company, barBURRITO, reaching significant milestones such as the opening of its 300th store in Canada. Together, both brands are forging ahead to cement their position as leaders in the Tex-Mex franchise sector.
The expansion trajectory for BurritoBar in the USA is impressive, with the brand currently operating in Michigan and Delaware and with commitments in place for over 500 stores. This growth is supported by several new franchise agreements, including notable commitments in Florida, North Texas, Tennessee, Iowa, Nebraska, Hawaii, Houston, and Connecticut over the last year. The strategic partnership with Sandhu Restaurant Group for the Virginia and Maryland territories underscores the brand’s approach to selecting franchise partners with a deep understanding of the local market and a proven track record in the restaurant industry.
Founder and CEO Alex Shtein expressed enthusiasm about the partnership, stating, “We are thrilled to expand our franchise program with Sandhu Restaurant Group of Virginia, LLC and Sandhu Restaurant Group of Maryland, LLC, as they are an ideal franchise partner to foster and strengthen our brand.” He underscored the importance of their expertise and local insights in ensuring the brand’s success in these new markets.
Chief Development Officer Jeff Young highlighted the strategic importance of the Master and Multi-Unit Franchise models in the brand’s expansion efforts, saying, “This latest development signifies the strength of the brand and our Master Franchisee model and is another step forward in our mission to become a market leader in the Mexican food fast casual segment.” He emphasized the potential for growth in the USA and expressed confidence in the brand’s continued success with the support of its franchise partners.
