Carl’s Jr. announced the release of its new Grilled Cheese Bacon Burgers.

“The origin of the new Grilled Cheese Bacon Burgers is actually kind of a funny story,” says Brad Haley, executive vice president of marketing at CKE Restaurants. “We were initially working on menu items we could offer for our vegetarian customers and made a really good grilled cheese sandwich. But, being Carl’s Jr., a chain known for its decadent burgers, someone suggested that we try it with a charbroiled burger patty and bacon for our carnivorous customers and the Grilled Cheese Bacon Burgers were born.

“With four slices of melted American and Swiss cheeses on grilled sourdough bread, it really delivers on the idea of a grilled cheese sandwich combined with a bacon cheeseburger. It’s delicious … and we’ll still make a really good grilled cheese sandwich for our vegetarian customers if they want one.”

The Grilled Cheese Bacon Burgers are available at Carl’s Jr. as a single burger, double burger, or Six Dollar Burger version, and sell for $2.49, $3.49, and $4.49, respectively. Prices may vary.

The new burger will be promoted through ads created by Los Angeles–based advertising agency Mendelsohn|Zien, the firm behind many ads for Carl’s Jr. and sister chain Hardee’s.

Burgers, Menu Innovations, News, Carl's Jr.