Chipotle Mexican Grill announced it will offer green-foil wrapped burritos at its restaurant in Augusta, GA to celebrate golf’s most anticipated week of the year. Starting today through Sunday, April 14, all in-restaurant and digital burritos from Chipotle’s location at 229 Robert C Daniel Jr Pkwy in Augusta, GA will be wrapped in limited edition green foil.

Chipotle is delivering a dream sponsorship to one of its longest tenured superfans in golf, Max Homa. Max’s first tweet about Chipotle dates all the way back to 2013 when he famously shared, “lately people keep telling me to follow my gut. man if i followed my gut id be at chipotle all day” (see here). The 6-time winner on the tour will feature the Chipotle logo on the belly of his bag throughout 2024 and work with the brand on additional activations in the coming months.

Earlier this week, Max was one of the first fans to get their hands on a green foil burrito when he stopped by the Augusta, GA restaurant to ask the internet to roast his burrito rolling skills in similar fashion to golf fans asking Homa to roast their golf swings on X.

“During the week of an event, it’s common to see various players at the closest Chipotle because we’ve become a go-to meal for pro golfers,” says Chris Brandt, Chief Brand Officer at Chipotle. “We hope a stop into our Augusta, GA restaurant for a green foil burrito foreshadows a strong showing for Max and our other pro golfer superfans later this week.”

Chipotle’s green foil launch in Augusta, Georgia, and partnership with Max Homa are part of the brand’s Real Food for Real Athletes platform that focuses on helping athletes across all levels perform their best by providing proper nutrition through real food and real ingredients.

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