Chipotle Mexican Grill announced the launch of Guac Mode, an exclusive benefit that will unlock access to free guac rewards, and other extras, for Chipotle Rewards members in 2020. The brand is introducing Guac Mode to celebrate the one-year anniversary of Chipotle Rewards and its more than 8.5 million founding members. Existing Chipotle Rewards members will automatically have access to Guac Mode, and newcomers will have 10 days to join Chipotle Rewards to unlock Guac Mode by visiting or texting “Guac Mode” to 888-222.

When Chipotle activates Guac Mode in February, eligible Chipotle Rewards members will receive a reward for one free topping or side of guacamole with the purchase of a regular-priced entrée. A special Guac Mode badge will appear in the My Rewards section of those Chipotle Rewards members’ accounts and will be available for a limited time only.

“Our fans absolutely love our fresh, handmade guac, especially when it’s not extra,” says Chris Brandt, CMO. “It’s been an incredible first year of Chipotle Rewards and initiating Guac Mode—which gives our members free guac in February and extras all year long—is a perfect way to thank our loyal customers.”

In addition to Guac Mode, Chipotle Rewards members earn 10 points for every $1 spent in the restaurant, online, or in the app, with 1,250 points resulting in a free entrée. Bonuses, like extra point days, help Chipotle Rewards members earn points more quickly so real food becomes real free real fast.

Chipotle will also continue to celebrate its fans throughout February by offering free delivery on any order $10 or more during the month’s final two Free Delivery Sundays, February 16 and February 23.

Marketing & Promotions, News, Chipotle