In an effort to reach consumers and potential franchisee applicants and boost brand awareness of its new “Full Life™” marketing campaign, Church’s Chicken™, a division of AFC Enterprises, Inc. (NasdaqNM:AFCE), has launched a new interactive Web site, http://www.churchs.com, courtesy of Atlanta-based Web-centric consulting and design firm Definition 6.
The new site is geared mainly toward consumers and designed to complement Church’s Full Life™ branding initiatives and its characters, Full Flavor™ and Full Pockets™. It includes access to Church’s Chicken radio, television and print commercials, detailed nutritional information, a restaurant locator and information on special in-store promotions.
Franchisees are given a special visitor login to access available company documents. The is also a special section of the site dedicated to Church’s franchise opportunities where both national and international potential franchisees can apply directly online.