Can happiness be measured? Yes it can, if cool treats and sticky chins are involved. According to a national consumer survey, commissioned by American Dairy Queen Corporation (ADQ), 92.2 percent of Americans say a DQ soft-serve cone would make them happy. The good news is that like the start of spring, DQ Free Cone Day is just around the corner.

On Wednesday, March 20, fans can enjoy a free small vanilla soft-serve cone with the signature curl on top (limit one per customer, while supplies last) at participating non-mall DQ and DQ Grill & Chill locations throughout the U.S.

“We love that our tradition of Free Cone Day has become synonymous with return of warmer weather and bringing people together,” says Maria Hokanson, Executive Vice President of Marketing at ADQ. “We know the start of soft-serve season brings joy to our fans, and we can’t wait to help spread smiles.”

The consumer survey also uncovered that:

  • People are happier on Free Cone Day than they are on their own birthday.
  • 61.6 percent would share a bite of their DQ cone with their significant other, but only 23 percent would share the first bite. (Rightfully so.)

Following Free Cone Day, DQ is offering a small regular or dipped soft serve cone for 50 cents, available for redemption only with the DQ mobile app, March 21-31 at participating DQ and DQ Grill & Chill locations. This offer includes the new DQ orange, creamy and crunchy dreamsicle dip, or try the DQ classic chocolate dip.

Throughout the year on the DQ mobile app, fans will receive national weekly exclusive DQ deals on treats, food and beverages, redeemable only at participating DQ restaurants in the U.S., excluding Texas.

Marketing & Promotions, News, Dairy Queen