The Dairy Queen system is ringing in the new year with value with the A.1. Bacon Cheeseburger $5 Buck Lunch and bringing back the fan favorite Triple Truffle Blizzard Treat for a limited time only.

With the A.1. Bacon Cheeseburger $5 Buck Lunch, the Dairy Queen system, owned by Berkshire Hathaway, is offering fans the steakhouse treatment at a value price point.

The A.1. Bacon Cheeseburger $5 Buck Lunch is complete with the DQ brand’s juicy cheeseburger made with an all beef patty that’s topped with melted Swiss cheese, applewood smoked bacon, caramelized onions and creamy A.1. spread, and served with crispy fries, a 21 oz. beverage and a choice of a DQ signature sundae.

“Value is important any time of the year, but particularly following the holidays,” says Maria Hokanson, executive vice president of marketing for American Dairy Queen Corporation. “DQ is kicking off the new year by bringing excitement to the value category by offering new, on-trend flavors. It’s something you can’t get anywhere else.”

Quality and value are core to food innovation in the DQ system. The DQ $5 Buck Lunch is not only recognized as the only value meal that comes with a sundae, but is also one of the best and biggest value meals in the restaurant industry.

Fans also can upgrade from a sundae to a small Blizzard Treat for just $1. Featured in January is the Triple Truffle Blizzard Treat, inspired by the best truffles in the candy box. A trio of smooth rich fudge, peanut butter and caramel truffles are blended with signature DQ classic vanilla soft serve for a melt-in-your-mouth, sweet- surprise-in-every-bite treat experience. Blizzard Treats are made to order and are offered in four sizes, including the popular Mini.

Fast Food, Marketing & Promotions, Menu Innovations, News, Dairy Queen