Fransmart announced today that it has teamed up with veteran Five Guys Burgers & Fries executive Mauricio Romero to form King Street Advisors. Romero will serve as a consultant to support franchise expansion efforts for the firm’s impressive roster of emerging franchisors. Romero brings over ten years of franchise development and operations experience to his new role with King Street Advisors.

Previously, Romero was a divisional vice president for the U.S. Western Region for Five Guys Burgers & Fries, where he oversaw 67 franchise groups with over 580 units and $790 million in annual sales. Over the course of ten years, Romero helped grow the brand from only 68 units into almost 1400 locations throughout the Western U.S. and Canada. 

“Having Mauricio enhance our toolbox and coach our brands will be an incredible asset for all of Fransmart’s emerging franchisors,” says Dan Rowe, CEO of Fransmart and partner in King Street Advisors. “Five Guys Burgers & Fries is one of the most successful restaurant franchises of the last decade, and with Mauricio’s expertise and invaluable experience, we are confident that we’ll see similar results for our new restaurant concepts.” 

Known as the top franchise development firm in the country, Fransmart’s current and past franchise development portfolio brands have opened over 3,000 restaurants in 45 states and more than 35 countries. The firm (through its affiliate Kitchen Fund) has invested in Sweetgreen, Cava, by Chloe, and launched franchising for top brands such as Five Guys, QDOBA and The Halal Guys, among others. Fransmart also manages development for a dozen emerging restaurant franchise brands, and often receives requests from large restaurant companies, private equity groups and smaller emerging chains for consulting and advisory services. With its decade long track record of successes, only Fransmart understands and fulfills the needs of a brand to support ongoing success for both franchisors and their franchisees.

“Thanks to my experience at Five Guys, I know firsthand what it takes to launch a successful restaurant franchise from its early stages of growth into a national brand,” says Romero, King Street Advisors consultant. “I look forward to joining King Street Advisors’s team of leading franchise operations professionals and working with top emerging franchise concepts that are in line with evolving customer tastes and ahead of industry trends.”

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