Freebirds World Burrito, the funky fast-casual brand known for its fully customizable, larger-than-life burritos, is launching an eight-week campaign with Meatless Monday starting on World Vegetarian Day, Monday, October 1 and running through World Vegan Month in November.

To kick off the campaign and encourage guests to participate in Meatless Monday, Freebirds World Burrito will offer double Fanatic loyalty points for Beyond Meat purchases every Monday in October. In November—World Vegan Month—the Meatless Monday celebrations will continue with a “buy three get the fourth free” promotion on Beyond Meat entrees. All loyalty points and perks earned during the Meatless Monday campaign will be managed via the Freebirds Fanatics loyalty program, which can be accessed online, in restaurant or using the Freebirds mobile app. Freebirds Fanatic loyalty points can be cashed in for a variety of free food and exclusive swag.

To ramp up its meatless protein options, Freebirds World Burrito added Beyond Meat’s plant-based Feisty Crumbles to the menu in July 2018. Vegans and omnivores alike can enjoy Freebirds’ Tex-Mex take on Beyond Meat in customizable burritos, tacos, nachos, quesadillas, bowls or salads.

Meatless Monday is a global movement with a simple message: one day a week, cut out meat for personal health and the health of the planet. Founded in 2003, the Meatless Monday movement is now in more than 40 countries. It’s promoted in restaurants, hospitals, K-12 schools, colleges and universities. The movement’s supporters include celebrities, chefs, influencers, local and national media and more.

Fast Casual, Marketing & Promotions, News, Firebirds