Little Caesars Pizza, PepsiCo, and Columbia Pictures announced “Your Ticket to Kick It,” a national scratch-off game promotion in anticipation of the release of Columbia Pictures’ The Karate Kid. The promotion includes national marketing components and offers Little Caesars customers across the country a chance to win a year of movie tickets, pizza, and Pepsi-Cola beverages, among other prizes. The film, starring Jaden Smith and Jackie Chan, will be released in theaters everywhere on June 11.

“Little Caesars pizza, Pepsi, and The Karate Kid make the perfect combination for family fun,” says Linda Jaworski, senior vice president of Marketing and Communications for Little Caesar Enterprises Inc. “Little Caesars Pizza is excited to bring this promotion to our customers for the chance to win great food and entertainment.”

Little Caesars customers will receive a “Your Ticket to Kick It” scratch-off code card by visiting participating Little Caesars restaurants and purchasing a fresh HOT-N-READY pizza with any Pepsi, Diet Pepsi, or any available product in the portfolio. The promotion began on April 26 and continues while cards last. Customers simply scratch off their card to determine if they have won the grand prize of a year’s worth of movie tickets, Little Caesars pizza, and Pepsi-Cola beverages (awarded as 48 movie passes and 12 Little Caesars gift cards each good for one HOT-N-READY pizza, an order of Crazy Bread and Crazy Sauce, and one two-liter Pepsi-Cola product), or other prizes including individual movie tickets, movie posters, The Karate Kid merchandise, or discount coupons for Little Caesars and Pepsi products.

Two varieties of collectible mini movie posters with a re-print of Jaden Smith’s signature will be available at participating Little Caesars restaurants beginning May 18.

“We’re proud to work with Little Caesars on this exciting program and pleased to deliver access to such a great property,” says Margery Schelling, CMO of PepsiCo Foodservice. “The chance to win prizes associated with The Karate Kid, which promotes confidence and leading an active lifestyle, will delight the whole family.”

Communication elements to support the promotion include print, broadcast, and Web presence along with in-store point-of-purchase materials. Social media will also play a large role in the promotion through Little Caesars’ and The Karate Kid’s Facebook and Twitter pages.

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