How Do You Roll?, the build-your-own sushi concept, will celebrate five years this month by offering all menu items for $5 or less. The celebration runs nationwide October 14 through 31.

“We’re really excited about turning five,” says Yuen Yung, CEO and co-founder. “It's been a fun journey with lots of challenges but here we are and ready to make the next big leap!”

The first How Do You Roll? opened its doors October 2008 in Austin, Texas. The company began franchising in 2010 and now has 11 open locations in three states. How Do You Roll? aims to have 100 locations open by 2018.

How Do You Roll? offers a variety of ingredients for the sushi-savvy. Customers can create their own rolls using raw tuna or grilled chicken, avocado, or strawberries—or even all four. Recently, How Do You Roll? expanded its menu to including rice bowls, salad bowls, and noodle soup bowls.

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