MAD Greens, the #1 salad concept in Denver, is rapidly growing across the nation, grabbing the attention of busy families and young professionals for its chef-inspired salads, warm grain bowls, and satisfying wraps. Recreating mainstream American fast food, the concept is making healthy options fun, fresh, and customizable whether dining in or off-premise. 

To celebrate the fresh and satisfying flavors of the season, MAD Greens has launched its Spring Menu featuring the new Berry Boost Salad and the return of its beloved Strawberry Cooler Juice, available now through June. The Berry Boost Salad (gluten-free) will include mixed greens, house-grilled chicken, fresh blueberries, juicy strawberries, praline pecans, goat cheese, and drizzled with homemade honey and citrus vinaigrette. Complemented with its Strawberry Cooler Juice (vegan, vegetarian, dairy-free, gluten-free), it consists of fresh apples, oranges, mint, and strawberries. Together, MAD Greens invites its guests to enjoy the warmer weather, sit back, and enjoy the refreshing tastes of these seasonal items. 

“We are thrilled to announce our new Berry Boost Salad and the return of our Strawberry Cooler Juice, just in time for Spring,” says Darden Coors, Chief Executive Officer of Salad Collective, the parent company of MAD Greens. “Our customizable salad options have resonated with many in the community, and they are asking for more. We are excited to meet that demand and provide busy families and professionals with even more fun, fast and sustaining meals. As we grow our footprint across the country with a focus on states like Colorado, Arizona, and Texas, we eagerly anticipate partnering with more franchisees who are passionate about ownership and embracing the MADness through a well-balanced lifestyle.” 

Since opening the first restaurant in 2004 in Centennial, Colorado, MAD Greens has believed that healthy, fast, and fresh food should be mainstream, approachable, and flavorful.

Darden Coors, a loyal customer and avid fan of MAD Greens, discovered her MADness in 2013 when she stepped in as CEO after AC Restaurant Group, a Coors family company, acquired MAD Greens. Passionate about MAD Greens’ commitment to high-quality ingredients, amazing culinary experiences and a positive company culture, Coors led the company to triple its locations under her leadership. Now, with 23 locations spanning Colorado, Texas and Arizona, MAD Greens is reshaping individuals’ eating habits by disrupting the status quo for healthy eating on the go. Eager to expand with like-minded individuals, the brand is awarding franchise opportunities in its current markets providing more options for families and busy professionals to eat healthy and feel satisfied. 

MAD Greens is a dining destination where nutritious tastes delicious and healthy choices can be defined by the guests themselves. The menu easily meets all customization requests, encouraging ‘MAD’ combinations to suit various dietary needs such as gluten-free, vegetarian, vegan, paleo, or keto. Fans of MAD Greens should remember that the menu is completely customizable, and the MAD Greens Interactive Allergen and Nutritional Menu is available to help choose which MAD dish perfectly fits their taste. MAD Greens is beloved for its fresh, friendly approach to eating healthy food that satisfies all palates. In 2021, MAD Rewards, the loyalty program for MAD Greens, was introduced to express appreciation to customers by rewarding them for every visit. 

Prospective franchisees should be aligned with MAD Greens’ eccentric brand and core values, which emphasize individuality, promoting a balanced lifestyle, and embracing a ‘work at fun’ philosophy. The ideal candidate should have multi-unit franchise and restaurant experience, and be passionate about making healthy eating fun and approachable for all. 

Fast Casual, Food, Marketing & Promotions, Menu Innovations, News, Mad Greens