Maui Wowi Hawaiian Coffees and Smoothies has opened a kiosk location in The Kingdom of Saudi Arabia, adding to its growing number of units in the Middle East.

The kiosk is open for business and located in Al Othaim Mall in the city of Dammam. Master franchisee Mohammed Alhumaidhi worked closely with his sub-franchisee, Fahd Nawwab, to expand their business and the brand.

Since opening its doors March 22, 2012, the new site has been serving customers premium Hawaiian coffees and all-natural fresh fruit smoothies in a centralized location and laidback environment.

“The kiosk is located in the heart of the mall, serving all of its visitors,” Nawwab says. “We are extremely pleased that many of our guests are already aware of Maui Wowi and are happy that it is now closer to them.”

This brings the total number of units throughout The Kingdom of Saudi Arabia to seven, which includes fixed retail, kiosks, catering, and event units. The new mall kiosk is Nawwab’s second branch.

Alhumaidhi holds the Master Franchise Agreement for The Kingdom of Saudi Arabia and plans to move forward with new Maui Wowi locations and additional sub-franchises in the near future.

“Mohammed has really taken the reins and built the Maui Wowi brand in The Kingdom of Saudi Arabia that continues to show growth and success,” says Erin Hicks, executive vice president for Maui Wowi Hawaiian.

Denise Lee Yohn: QSR's Marketing Guru, Growth, News, Pizza, Maui Wowi