Beginning August 21, McCafé is starting a chain reaction of kindness with “McCafé It Forward”—a three-day, pay-it-forward program designed to spread goodness one free, golden cup of coffee at a time. This unique program is part of the new McCafé brand identity: “Good is Brewing.”

McCafé It Forward is rewarding good people with a good cup of coffee, and asking them to keep the good going.

From August 21 through August 23, each swipe of a McCafé It Forward card is good for one free small cup of McCafé Premium Roast Coffee or Iced Coffee per person at participating McDonald’s nationwide.

On August 21, 500 local do-gooders and coffee lovers across the country will kick off the chain of kindness by using the first McCafé It Forward cards, then passing them along to friends, family or even strangers.

Everyone is invited to follow along as the cards spread kindness throughout the U.S. during the three-day program by visiting

To continue the ripple effect of kindness following McCafé It Forward, the chain offering another opportunity for goodness by encouraging people to nominate someone in their world who they believe has done something good for a chance to win McCafé for Life through the McCafé Be A Brew-Gooder sweepstakes from August 26—September 29.

Beverage, Charitable Giving, Menu Innovations, News, McDonald's