Cups Frozen Yogurt, the beach-themed self-serve fro-yo concept, will open its fourth New Jersey location at 11 a.m. on Friday, March 16, at 7 South St. in Morristown, New Jersey.

As part of the grand opening, the first 100 customers at the new Morristown location on Saturday, March 17, will receive a $10 Cups gift card. 

Additionally, Cups Facebook fans can download and print out a coupon for free four ounces to be redeemed at the new Morristown Cups. The coupon is good from March 16-April 30.

Since opening the first Cups in Clifton, New Jersey, in 2010, Cups has taken the Tri-State area by storm, becoming the local hot spot for teenagers and adults alike who make their own fro-yo concoctions choosing from 24 yogurt flavors and more than 50 different toppings and three sauces.

Cups recently opened new locations in East Hanover and Bayonne.  An East Brunswick Cups will open in the next few months.

“[Cups is] more of a club like experience,” says Rick Barbrick, president and COO of the Briad Group, and Cups co-founder. “We have loud dance music with lighting and murals that give us a little bit of an edgy vibe versus a normal yogurt bar or ice cream shop.”

The Morristown Cups will be open from 11 a.m. to 10:30 p.m., Sunday through Thursday, and from 11 a.m. to midnight on Friday and Saturday.

Cups frozen yogurt products are Kosher certified by KOAOA Kosher and are made with live and active cultures, so they’re good for you too.

Back of House, News, Pizza, Cups Frozen Yogurt