Pollo Campero will launch its new Chicken Sandwich, available in fried and grilled versions, on February 16.

The new fried chicken sandwich offers Pollo Campero’s fried chicken recipe in a sandwich for the first time. The sandwich was carefully crafted by the Pollo Campero team to balance the flavor of its fried chicken with an all-new buttery brioche bun and thick, sweet pickles. For those looking for a lighter option, the brand also offers the sandwich featuring its grilled chicken, prepared with Campero’s proprietary seasonings. 

“A lot of quick-service restaurants are jumping on the chicken sandwich bandwagon, but at Pollo Campero, we’ve been experts at making fresh, delicious, flavorful chicken meals since 1971,” says Campero USA Director of Marketing Federico Valiente. “Our chicken sandwich offers a new way to enjoy our famous fried or grilled chicken recipes for those who are looking for flavorful, juicy perfection on a bun.”

The company tested the new sandwich extensively to develop the winning recipe. The Pollo Campero team wanted the sandwich to have a simple build with just the right combination of flavors. They were exhaustive and meticulous with ingredient selection, going through several iterations and many rounds of consumer testing before introducing it nationwide. 

“The new sandwich showcases the passion, craft and real flavor Campero is known for,” says Valiente.

Available at all U.S. Pollo Campero locations, the new sandwich can be paired with any one of Campero’s nine unique sides and fresh drinks.  

Marketing & Promotions, News, Pollo Campero