Potbelly Sandwich Shop announced the opening of a new shop, a franchise location, in Odessa, Texas. It opened to the public on December 28, and marks the brand’s second West Texas franchise location, joining the nearby shop in Midland.

Potbelly shops have earned a reputation in neighborhoods across the United States for having delicious food, fun décor and fresh tunes making them “The Best Place for Lunch,” especially within bustling West Texas communities. Dora and Kase Braun, the owners of the new shop, each have more than a decade of restaurant industry experience. They also own the Potbelly Sandwich Shop in Midland. 

Dora and Kase are opening the sandwich shop alongside operating partner Sonja Gutierrez, who hails from nearby Greenwood and has worked with the Brauns in the restaurant industry for years. Gutierrez will manage the shop’s day-to-day operations, including hiring staff and booking local musicians.

“We wouldn’t be able to open a second location without the loyalty of our outstanding fans that have made Potbelly a favorite,” said Dora. “It is an honor to be celebrating the success of the first location by opening another spot for more fans to enjoy our tasty sandwiches, salads, shakes, cookies and more. Plus, we have a third shop in the works as well.”

In early 2016, Dora and Kase opened their first location in Midland. The momentum of that shop has primed the market for a second.

“Dora and Kase’s passion for what makes Potbelly so unique is truly inspiring,” says Jeff Welch, senior vice president of franchise development and operations for Potbelly Sandwich Shop. “We know they’ll continue to make their shops a perfect fit for West Texas, and we’re excited to be by their side as they continue to expand the Potbelly footprint to make it everyone’s favorite hangout in the Odessa area.”

Hours of operation are 11 a.m. to 9 p.m. Sunday through Monday, and 11 a.m. to 10 p.m. on Fridays and Saturdays.

Currently, there are nearly 500 corporate and franchise Potbelly shops in the United States and abroad. The brand plans to continue franchise growth throughout the balance of 2018 and into 2019. The Potbelly franchise business looks for experienced multi-unit operators who have the drive to grow a great business opportunity.

Fast Casual, News, Potbelly