In honor of Pride Month, Shake Shack will donate 5 percent of its limited-time Pride Shake to the Trevor Project, the world’s largest suicide prevention and intervention organization for LGBTQ young people. The minimum donation will be $50,000.
The new Pride Shake is made with strawberry and blackberry frozen custard and is topped with a mango and passion fruit blend, whipped cream and rainbow glitter. Starting June 1 through June 30, guests can find the Pride Shake available at all U.S. Shake Shack locations (excluding airports, stadiums and ballparks).
“Shake Shack seeks to support and create safe spaces for LGBTQ+ employees and communities at a time when hatred against marginalized groups continues to escalate in this country,” says Idris Stover (she/her), Director of Diversity, Equity & Inclusion for Shake Shack. “We’re honored to partner with The Trevor Project once again. And we are continuing to play our role as a business by taking action and continue being a champion during Pride Month and beyond.”
Shake Shack is serving up the Pride Shake in a dedicated Pride cup, featuring an updated Pride-themed burger icon. This color palette has the original rainbow, and includes the important addition of black and brown to represent people of color, as well as light pink and light blue representing the Trans pride flag.