Slim Chickens, a leading fast casual franchise in the better-chicken segment featuring dine-in and drive-thru service, announced its new restaurant opening in Portsmouth, United Kingdom located in the Gunwharf Quays Outlet Mall. Spearheaded by established multi-unit operator, Boparan Restaurant Group, this is the group’s 50th Slims opening.
The better-chicken brand has opened more than 255 locations across the United States, Turkey, and the United Kingdom. The brand is known and loved for its hand-breaded, cooked-to-order tenders and passionate group of followers within the markets it operates. With more than 1,200 locations in development, the brand’s momentum continues to prove its stronghold in its segment.
“We are thrilled to announce our opening in Portsmouth, UK, and celebrate Boparan Restaurant Group’s 50th location in the UK,” says Jackie Lobdell, Vice President of Franchise Development at Slim Chickens. “We could not be more thankful for our partnership and their dedication to sharing more opportunities for the community to enjoy Southern Hospitality and cuisine. Their commitment to growing our footprint there is a testament to our Slimthusiast following that knows no bounds!”
The brand prides itself on its cooked-to-order fresh food and strong devoted fanbase, also known as “Slimthusiasts.” Slim Chickens has distinguished itself in the “better-chicken” segment by offering high-quality food and 17 house-made dipping sauces, allowing customers to enjoy a different flavor profile with each visit. Its menu is broader than many in the segment, offering chicken tenders, fresh salads, sandwiches, chicken and waffles, chicken wings, and unique side items. Fans also resonate with the Southern contemporary look and feel, as well as the open and inviting layout of Slim Chickens restaurants, which speak to the hospitality mindset that anchors the brand.
“Our opening in Portsmouth, UK is a huge milestone for Slim Chickens and for operators like Boparan Restaurant Group who are devoted to growing their portfolio with hand-breaded buttermilk chicken tenders and introducing the dining ambiance of Southern Hospitality with the community,” says Sam Rothschild, COO of Slim Chickens. As we continue to extend our presence and original quality recipe across the United States and globally, each location we open signifies the success in the service and support systems we have created for Slim Chickens franchisees,” said Sam Rothschild, CMO of Slim Chickens. “We are so thankful for Boparan Restaurant Group and look forward to sharing exciting milestones like this one with new and current operators as we continue to grow our following.”
Slim Chickens’ franchise opportunity differentiates itself with prime markets available for multi-unit development, a passionate leadership team, and world-class franchisee support system. As Slim Chickens expands, it is awarding franchise opportunities to qualified, experienced, and passionate multi-unit groups looking to add a dynamic segment to their portfolio.
Slim Chickens has experienced a 60% restaurant growth over the last two years, equaling over 255 opened locations today. The brand has also reached an impressive $3,864,513*. Over the last five years, Slim Chickens has experienced substantial development growth, with over 1,200 signed agreements in the pipeline. Slim Chickens is targeting several national markets including Illinois, Ohio, Pennsylvania, Virginia, New York, and Boston as well as overseas in the United Kingdom, the European Union, Turkey, and the GCC.