Slim Chickens announced its new restaurant opening in Elizabethtown, Kentucky, located at 412 W Dixie Avenue, 42701. Reputable multi-unit operating group, Houchens Food Group is spearheading the new location and is their ninth Slim Chickens restaurant.
The better-chicken brand has opened more than 250 locations across the United States and the United Kingdom. The brand is known and loved for its hand-breaded, cooked-to-order tenders and passionate group of followers within the markets it operates. With more than 1,150 locations in development, the brand’s momentum continues to prove its stronghold in its segment.
“We are growing in the state of Kentucky, and are thrilled to share our mouthwatering chicken tenders and welcoming southern atmosphere in Elizabethtown,” says Jackie Lobdell, vice president of franchise development at Slim Chickens. “Houchens Food Group has a special partnership with the brand and we congratulate them on their ninth Slim Chickens restaurant as they continue to share our household name with more communities.”
The brand prides itself on its cooked-to-order fresh food and strong devoted fanbase, also known as “Slimthusiasts.” Slim Chickens has distinguished itself in the “better-chicken” segment by offering high-quality food and 17 house-made dipping sauces, allowing customers to enjoy a different flavor profile with each visit. Its menu is broader than many in the segment, offering chicken tenders, fresh salads, sandwiches, chicken and waffles, chicken wings, and unique side items. Fans also resonate with the southern contemporary look and feel, as well as the open and inviting layout of Slim Chickens restaurants, which speak to the hospitality mindset that anchors the brand.
“We are thrilled to open another location in the state of Kentucky. As we continue to extend our presence and original quality recipes across the United States and globally, each location we open signifies the success in the service and support systems we have created for Slim Chickens franchisees,” says Sam Rothschild, COO of Slim Chickens. “We are so thankful for operators like Houchens Food Group who are dedicated to sharing our southern hospitality and cooked-to-order chicken tenders with the community.”
Slim Chickens’ franchise opportunity differentiates itself with prime markets available for multi-unit development, a passionate leadership team, and world-class franchisee support system. As Slim Chickens expands, it is awarding franchise opportunities to qualified, experienced, and passionate multi-unit groups looking to add a dynamic segment to their portfolio.
Slim Chickens has experienced a 60 percent restaurant growth over the last two years, equaling over 250 opened locations today. The brand has also seen a remarkable 13.6 percent year-over-year increase in AUV, reaching an impressive $3,864,513. Over the last five years, Slim Chickens has experienced substantial development growth, with over 1,150 signed agreements in the pipeline. Slim Chickens is targeting several national markets including Ohio, Pennsylvania, Virginia, and New York as well as overseas in the United Kingdom, the European Union, Turkey, and the GCC.
