Starbucks Coffee Company today welcomed the return of the iconic Pumpkin Spice Latte (PSL), back for its 10th anniversary. Starbucks is celebrating the beverage’s 10th season as a fall tradition, which fans have established as the company’s most popular seasonal beverage of all time, having purchased more than 200 million beverages since it was first introduced in 2003.

The Starbucks Pumpkin Spice Latte is a signature espresso beverage that features steamed milk, rich and creamy pumpkin flavored sauce, and warm seasonal spices such as cinnamon, ginger, nutmeg, and clove. The beverage is finished with a dollop of whipped cream and Starbucks pumpkin spice topping and is customizable to meet customers’ unique taste preferences.

“There’s always so much excitement and anticipation for the return of Starbucks Pumpkin Spice Latte each year, and it has become our most popular seasonal beverage of all time,” says Cliff Burrows, group president, Americas, Europe, Middle East and Africa (EMEA). “We hear from our customers year-round that drinking their first Pumpkin Spice Latte is when they know fall has arrived.”

To commemorate the iconic beverage’s 10th year, September 3 through September 9, customers will receive 50 percent off the price of the PSL 10 tumbler with the purchase of any Pumpkin Spice Latte beverage, available at participating Starbucks stores in the U.S. and Canada while supplies last.

To celebrate Starbucks PSL fans’ decade of pumpkin devotion, customers can purchase specially designed merchandise including the PSL 10 mini Starbucks Card and PSL 10 Tumbler.

“It’s been great to see the trajectory over the past decade, because when we launched PSL 10 years ago—yes it has a nickname now—we took a bit of a risk on a new innovation,” says Peter Dukes, director of espresso brand management at Starbucks and a co-creator of PSL. “You just didn’t see pumpkin-flavored food and beverages 10 years ago the way you do today.”

Customers can also enjoy a variety of seasonal food and beverages like the indulgently sweet new Chocolate Chai Tea Latte and Salted Caramel Mocha. For customers who want Starbucks Pumpkin Spice Latte on the go, Starbucks VIA Pumpkin Spice Flavored Coffee returns for a second year. Also returning is Starbucks Anniversary Blend, available in whole bean, K-Cup Packs, and Verismo pods. Additionally, Starbucks select stores in the U.S. will offer a La Boulange seasonal pumpkin cookie for a limited-time.

Beverage, Consumer Trends, Marketing & Promotions, News, Starbucks