Taco Bell customers have the chance to be named El Presidente of
Taco Bell, a title that comes with a million pesos (almost $94,000), a
year’s supply of Taco Bell food and Mountain Dew Baja Blast, a trip to
California on the corporate jet to Taco Bell headquarters with all the
perks, and best of all, no official corporate duties.

Thousands of
customers will also win instant cash prizes. The “Drink a Baja Blast and
You Could Become El Presidente of Taco Bell” beverage promotion launches
Thursday, April 13 nationwide at participating Taco Bell locations, in
support of the Company’s exclusive Mountain Dew Baja Blast(R) beverage.

“Only Taco Bell offers Baja Blast, and now, by just drinking it, you
can have the chance for a huge blast — as El Presidente of Taco Bell,”
said Bill Pearce, chief marketing officer, Taco Bell Corp. “No need to
update your resume, just ‘Think Outside the Bun’ and visit a Taco Bell to
become a candidate.”

The program is available at participating restaurants through June 21
or while supplies last and will be featured on large or X-large drinks. To
play, customers must locate an alphanumeric code found on the side of their
cup and enter online at http://www.BecomeElPresidente.com through July 17th 5:59PM
(ET).