The Habit Burger Grill has announced the signing of a development agreement to bring new restaurant locations to Northern California, near Sonoma County. The new locations will be built by California-based Grill Kitchen LLC.
The restaurants brought forth by the new agreement will be operated by Grill Kitchen LLC/s Alia Ganem, a food service industry professional with an impressive track record of operating restaurants for 20+ years.
“Our team is thrilled and eager to expand The Habit’s presence in California. The brand’s impeccable operating systems, industry-leading technology, committed approach to hospitality, and restaurant models designed to create inviting, modern atmospheres will allow us to meet the growing demand for quality quick-service offerings in Sonoma County,” says Ganem, who has overseen and managed over 70 restaurants in her years of experience. “I’ve been in the restaurant industry for decades, and no one does it quite like The Habit. The strong culture and level of support they provide to franchise operators is unmatched.”
Backed by established parent company, Yum! Brands, The Habit emphasizes innovation and creativity through its diverse menu offerings, technology-driven operations and all-access digital customer experience. Plus, the brand’s flexible footprint provides entrepreneurs with a wide range of real estate models fit for any market.
“The success The Habit has seen in California shows how strong our business model and franchise support are,” adds Shannon Hennessy, CEO of The Habit Burger Grill. “Teaming up with experts like Alia is an obvious choice as we expand. Her experience in the restaurant industry, along with The Habit’s loyal customers and strong operations, positions us for a successful start in Northern California.”
Since its inception in 1969, The Habit Burger Grill has established a respected reputation praised for its award-winning Charburger and its laid-back, welcoming California essence. In addition to the signature Charburger, The Habit’s trend-forward product innovation sets it apart from competitors in the fast-casual space with fresh salads, handcrafted sandwiches and a unique take on classic sides such as tempura green beans, sweet potato and French fries, and onion rings. The offerings also incorporate entrees featuring line-caught, sushi grade ahi tuna, and fresh chicken. Along with the emphasis on handcrafted menu items, The Habit difference is based on the uniqueness of its chargrilling over an open flame and cooking from scratch.
Prospective franchise owners looking to be a part of the growing The Habit Burger Grill franchise should possess an entrepreneurial spirit and enthusiasm for the brand, proven business experience with success in restaurant operations, have the dedicated resources and infrastructure to operate restaurants, as well as the ability to source real estate and construction. Candidates should also have access to enough liquid capital for the development of multiple restaurants in a large territory and ideally live and work in the market they wish to develop.
