Toppers Pizza is celebrating a monumental year with its Birthday promotion of $0.29 Cent Large 2-Topping Pizzas and a Triple Order of Topperstix starting on August 9 through August 11.
The 60+ unit chain known for its menu innovation has experienced an impressive 2020 with initiatives that include a new POS and a partnership with Melanie Manuel, vegan chef and owner of all-vegan Milwaukee restaurant Celesta, to launch a vegan-menu. The menu is currently testing in the Madison market and will be rolling out nationally in October. The brand is also working on several key initiatives in order to elevate the menu and continue providing top notch service to its guests.
“I haven’t been this excited about our concept and the QSR Pizza segment, as I have been in 15 years,” says Toppers Pizza founder and president Scott Gittrich. “We’re inviting our customers to celebrate our 29th birthday with our fresh 100% Wisconsin mozzarella cheese, hand-cut veggies and hand-tossed dough made from scratch.”
While 2020 has proven to be a difficult time for the restaurant industry, Toppers Pizza has been able to thrive thanks to its established delivery and pickup model — ultimately resulting in an impressive increase in sales. The brand’s sales have also been growing on their website, Toppers.com, which Gittrich expects to continue to climb throughout the rest of the year.
According to Gittrich, the founding of Toppers was based on the idea that quick-service pizza delivery didn’t have to be cookie-cutter, low-quality pizza and that the brand would be able to make food from scratch with fresh ingredients, fresh dough and unusual toppings in a delivery and takeout format.
“We were founded as a delivery and carry out business and have done high volume from that aspect of our business since the day we opened, and that has continued to grow and has really jolted forward more recently,” adds Gittrich. “It’s the new normal for many businesses but we’re fortunate that this has been our normal for a long time. We are more confident than ever before as we celebrate 29 years and look forward to the next 29 years.”
