The Mintel Foodservice team has identified and analyzed five trends set to hit the mainstream in the U.S. foodservice industry this year, including implications for companies and brands. Intriguing and delighting diners and brands alike, the trends shine a spotlight on how Americans’ ever-evolving tastes and sensibilities are propelling customization, dichotomy, authenticity, and innovation across menus, into restaurant kitchens and onto store shelves like never before.
Paul Pendola, director of foodservice at Mintel, says, “The foodservice industry in 2015 was shaped by the continued blurring of traditional foodservice segments, volatile commodity prices, and the building relationship of technology and food. This year is off to an exciting start with foodservice brands looking to consumers for direction and inspiration more than ever before. In 2016, we’ll see personalization, authenticity, and revolutionary new food and drink concepts shape the industry with diner preferences and perceptions front-and-center. Restaurants and brands must continue to understand what motivates consumers to dine out and how to attract those who plan on spending less in the year ahead.”
Mintel’s US Foodservice Trends 2016
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