Viva Chicken to Expand Into Greenville

Viva Chicken announced expansion to the Upstate today, officially signing the first of two leases for Greenville-area, North Carolina, locations.

The first restaurant will be located at 1139 Woodruff Road, Suite B, easily accessible from Interstates 85 and 385. Details on the second location are forthcoming.

Founded by Chef Bruno Macchiavello and Randy Garcia, Viva Chicken has been cooking up fresh, flavorful Peruvian food since 2013. Viva’s menu is highlighted by Pollo a la Brasa – charcoal-fire-roasted chicken served hot and fresh – a staple of Peruvian street food. The menu also includes soups, salads, sandwiches, bowls and a variety of signature sides in a welcoming, casual environment.

“Greenville is a beautiful town and one that we’ve had on our radar for some time,” says Gerald Pulsinelli, Viva Chicken CEO. “This hometown neighbor is a vibrant community and a logical choice for our continued expansion, and we believe Viva will bring a new flavor to the area. We are excited to open our doors to Greenville and share our take on Peruvian street food featuring Chef Bruno’s family recipes.”

The Woodruff Road location will be the 13th for the fast-casual brand. Viva Chicken also has restaurants in the Charlotte area, North Carolina Triad and Utah. Viva’s first Greenville location is scheduled to open in late 2021.

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