In conjunction with Food News Media’s Healthy, Active Lifestyle campaign and this year’s second-annual HALO Awards, put your best foot forward by "Walking the Floor" and participating in our contest during the 2016 NRA Show. While on the floor, be sure to stop by the Food News Media booth, No. 5415, to pick up one of our “Walk the Floor” pedometers and track the number of steps you take in the course of the Show.
How many steps will you take? Tweet your experience and number of steps to @HALO4CHANGE, along with the hashtag #walkthefloor, to see how you stack up against other NRA attendees. The participant with the most steps over the course of the show will win a Fitbit. Whether motivated by our healthy lifestyle theme or competitive spirit (or maybe by those extra calories put on by delicious Chicago dining!), we welcome your involvement.
The “Walk the Floor” campaign demonstrates Food News Media’s continued commitment to promoting Healthy, Active Lifestyles. This campaign is part of a much larger initiative called the HALO Awards, which promote a Healthy, Active Lifestyle Objective. For years, Food News Media has covered the restaurant industry’s achievements in this area in the pages of QSR and FSR magazines. In 2014, we formalized this coverage with the HALO Awards, which will honor restaurant chains making genuinely positive contributions, through both menu and messaging, to a Healthy, Active Lifestyle for consumers.
This year’s HALO Award winners will be announced during a ceremony on May 22 and in the June issues of QSR and FSR.