Willie Jewell’s Old School Bar-B-Q, the fast-casual spinoff from the 69-year-veteran Bono’s Pit Bar-B-Q concept, is expanding in Tampa.
Willie Jewell’s will be opening its newest location later this month. The second of four locally-owned Tampa area stores will be located at 7724 113th St. North in the Seminole Town Center next to LA Fitness and Studio Movie Grill Theaters and will be open 7 days a week from 11 a.m. to 9 pm with full service catering opportunities as well. This will be the 12th location in the growing concept, which will now have restaurants in Florida, Georgia, New Hampshire, and South Carolina. Willie Jewell’s is looking to expand significantly in the Tampa market as the concept is truly poised for growth.
Willie Jewell’s Old School Bar-B-Q was created by Joe Adeeb and Josh Martino, CEO and President of Bono’s and Willie Jewell’s. The fast-casual concept now in its tenth year, smokes all of their BBQ the old-fashioned way, the low and slow method that has made Bono’s a Jacksonville favorite since 1949 and now Willie Jewell’s since 2009. Adeeb and Martino were looking for an opportunity to enter the rapidly growing fast-casual market as well as a less expensive franchise package for potential franchisees and area developers. Willie Jewell’s dedication to quality and authenticity is exemplified by the decades old recipes and the fact that everything is smoked on site and cut to order.
It turns out that Willie Jewell Daniels was a real person and someone that made a big impact in Adeeb’s life. Adeeb’s grandfather rescued Daniels from the streets of Jacksonville when she was only a teen. She went to work in their family restaurant and quickly proved that she could cook almost anything. Adeeb attributes ninety-five percent of his cooking knowledge to Willie Jewell and says, “Not only was Willie Jewell an incredible cook, she was an incredible person.” He cherishes the things that she taught him about cooking, but more importantly the things she taught him about life.