Something is baking at Town Center at Cobb. Woops!, a bakery dreamed up in New York City, specializing in macarons and other international pastries, opened a holiday pop-up in Town Center to provide an indulgent and unique experience for holiday shoppers.           

The Woops! pop-up shop is located on the second level of Town Center at Cobb, right above the Santa Exhibit and in front of Macy’s Furniture store, and is open Friday through Sunday during mall hours through the end of the year.  

 “The holidays are a great time to slow down, take a moment and indulge in a one-of-a-kind experience, which is exactly what we hope to bring to the Kennesaw community through Woops!,” says Michelle Gibson, the local owner Woops! Mall of Georgia and Town Center pop-up. “Furthermore, Woops! rare international treats and delectable macarons make the perfect gift for a loved one this holiday season.” 

The Holiday pop-up in Town Center at Cobb is reminiscent of the brand’s founding roots. The Woops! journey began in 2012 on a whim when four friends opened a macaron pop-up shop at the Holiday Shops in New York City’s Bryant Park. In nine short weeks they sold 100,000 macarons and developed a cult-like following due to the macarons and aesthetic. The group then realized that with “Woops!”, they had a thriving business. Building on the momentum and popularity of Bryant Park, the four friends soon opened boutique mall kiosks in major malls throughout the Northeast. 

Today, Woops! serves handmade classic French macarons in over 20 flavors, as well as 30 other international desserts, which are produced in the company’s bakery in New York City, or imported from Europe. The holiday pop-up in Cobb Mall will serve more than 15 different macaron flavors, as well as select international pastries, including alfajores, stroopwaffles, cremebellos, cookies and Belgian waffles.

To help celebrate every moment, whether it’s the holidays, a wedding, baby shower, business meeting, or client gift, Woops! works creatively to produce a dessert that personalizes and enhances each event’s theme and styling. For any event or celebration, Woops! offers eye-catching macaron pyramids, beautifully designed gift boxes, elegant party favors and customized macarons with company logos, taglines and more.

Woops! Holiday Pop Up is located in Town Center at Cobb shopping mall at 400 Ernest W. Barrett Pkwy. in Kennesaw, GA. The kiosk is open Friday, Saturday and Sunday during mall hours for the rest of the year. For more information, or to place an online order, visit

Woops! operates more than 40 kiosks and in-line bakeshop locations throughout 18 states.

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