Firehouse Subs, the fast-casual chain known for hearty, oversized portions and steaming hot subs, is firing up guests with an enhanced birthday program as part of its new loyalty and customer engagement app, Firehouse Rewards. The birthday program from Firehouse Subs gifts enrolled U.S. guests a free medium sub redeemed on their actual birthday or within the next six days. By expanding the redemption window, Firehouse Subs is turning birthdays into a weeklong celebration and invites everyone to celebrate their birthday with the brand.

“The birthday program was launched more than a decade ago as a way to thank our loyal guests for their patronage,” says Doug Reifschneider, vice president of marketing for Firehouse Subs. “As one of the few restaurants to give away a full priced menu item, we listened to customer feedback and made a few improvements, like expanding the redemption window and no longer requiring diners to show a form of identification.”

To become a member of Firehouse Subs’ birthday program, guests age 13 and older must download the free Firehouse Rewards app on a mobile phone and register to join. Parents with children under age 13 can enroll on behalf of the child by visiting where they will receive an email on the child’s birthday with a Kids’ Birthday Offer: a choice between a free kids’ combo with purchase of a sub, chips, and drink; or a free medium sub, with purchase of a sub, chips and drink.

Customer Experience, News, Firehouse Subs