MAD Greens, the Colorado-born brand that has become the state’s beloved home for creative, flavorful salads, charts a course for expanded growth, franchise opportunities, and a revitalized dining experience.
As MAD Greens marks its 20th anniversary, the brand reflects on a steadfast commitment to making healthy eating an adventure. The brand has become a beloved destination for vibrant flavors, appealing to diverse segments of the community, from suburban diverse families to young urban professionals, and everyone in between.
MAD Greens is unveiling a refreshed prototype design, elevating its dining experience with a modern touch. The design captivates guests with a fresh, contemporary ambiance, integrating impactful updates to enhance functionality and operational goals. New designs for pickup and delivery shelving seamlessly accommodate the growing off-premise and catering demands while maintaining a sleek aesthetic. With an emphasis on the freshness of ingredients, refrigeration units will prominently display a vibrant array of ingredients, enticing guests with the promise of quality. Complemented by enhanced patio spaces for a more natural and comfortable outdoor dining experience, this modernized approach aims to improve customer experience, streamline operational efficiency, and align with contemporary aesthetics.
“After two decades of successfully serving busy families and professionals, we embrace the endless possibilities that lie ahead, continuing to innovate and share in the joy of flavorful, customizable meals,” says Darden Coors, CEO of Salad Collective. “As we grow our footprint, we look forward to partnering with entrepreneurs passionate about ownership and embracing the madness through a well-balanced lifestyle.”
With a proven track record of high-quality, flavorful, and unique menu offerings, MAD Greens is strategically prioritizing franchise growth. The brand is targeting key markets in states where it has established a strong presence, including Colorado, Texas, and Arizona. The objective of the growth initiative is to amplify its existing impact in these areas and create fresh environments where individuals from all walks of life can enjoy chef-driven meals that have become synonymous with the MAD Greens experience.
In June of 2023, MAD Greens launched their Seared Ahi Tuna limited-time menu, featuring a Salad, Grain Bowl, and Wrap (a MAD twist on a sushi burrito) all served with a house-made Sesame Ginger Dressing. Each entrée contained a 4oz serving of ahi tuna, packed with 30g of sustainably sourced protein full of omega-3 fatty acids, essential for heart health, brain function, and reducing inflammation. Following in July, MAD Greens gamified their consumer efforts through their Lucky Croutons MAD Scratch & Win game cards, adding an element of surprise to healthy dining. The future of convenience took flight with the brand’s participation in FlyBy Robotics drone delivery service, positioning itself at the forefront of technological advancements in the food industry. Additionally, the brand organized a system-wide food drive partnering with local food banks to support families facing food insecurity during the holiday season.
Darden Coors, a loyal customer and avid fan of MAD Greens, discovered her MADness in 2013, when she stepped in as CEO after AC Restaurant Group, a Coors family company, acquired MAD Greens. Darden is passionate about MAD Greens commitment to high-quality ingredients, amazing culinary experiences, and positive company culture. With an eye for growth, MAD Greens tripled the number of locations under her leadership, and is excited to continue expansion with new franchise opportunities. With 24 locations in Colorado, Texas, and Arizona, MAD Greens is transforming the mainstream, changing the minds and eating habits of individuals, and interrupting the status quo for healthy eating on the go.
MAD Greens is a dining destination where nutritious tastes delicious & healthy choices can be defined by the guest themselves. The menu can meet all customization requests quick and easy, encouraging ‘MAD’ combinations that can accommodate dietary needs like gluten-free, vegetarian, vegan, paleo, or keto. Fans of MAD Greens should remember that the menu is completely customizable, and the MAD Greens Interactive Allergen and Nutritional Menu is available to help choose which MAD dish perfectly fits their taste. MAD Greens is beloved for its fresh, friendly outlook on eating healthy food that satisfies all tastes. MAD Rewards, the loyalty program for MAD Greens, began in 2021 in an effort to show love to customers by rewarding them for every visit.
Prospective franchisees should be aligned with MAD Greens’ eccentric brand and core values of individuality, promoting a balanced lifestyle, and having ‘work at fun.’ Likewise, the ideal candidate should have multi-unit franchise and restaurant experience and be passionate about making healthy eating fun and approachable to all.
